Cut through the metadata chaos
The $100 Billion Problem
Media companies burn millions daily trying to make sense of scattered, inconsistent content data
Every media company is investing in AI. Almost none have metadata clean or complete enough to make it work
Content platforms can’t ensure content is found; measurement firms can’t reconcile across platforms; advertisers can’t trust contextual signals – all for the same reason: bad data
No universal identification system – imagine if every book had different ISBNs at different stores
40% of CTV bid requests arrive with no usable program-level signal
Agatha is the AI-native metadata orchestration platform
Content identity is the foundation every media business is building on – but almost no one has put it in place. Without a consistent, trusted answer to ‘what is this content?’ records fragment, measurement breaks, and advertising fails. The AI strategies the industry is betting its future on will not deliver without it.
Agatha establishes and resolves content identity across the full value chain – acting as neutral infrastructure the way SWIFT serves banking. Not just reconciling IDs that already exist, but identifying content even when no usable identifier is present. Built for the audience measurement firms, content aggregators, and advertising companies who can’t afford to get content identity wrong.”.
The future of intelligent media operations requires clean content identity.
Start with Agatha.
Email us to book a meeting : fixmymetadata@summ8.ai